In the beginning there was YouTube, and YouTube reigned
supreme in the realms of video sharing. Then not so long ago a new application
came onto the scene, something you could say was a “David” to the “Goliath” of
YouTube. Its name was TikTok. This once little app has experienced what you
might call a meteoric rise, not only in its home base of China, but all over
the world. TikTok is now a Goliath itself, but will it ever be bigger than
YouTube? That’s the question we are asking today. Before we get all statistical
on you, you should know something about the two products. They are alike, and
also not alike. If you’re not a TikTok fan, we need to explain to you how it
works. It’s more of a do it yourself app than YouTube, that’s one main thing. Users
can create short video clips, but the reason it’s so popular with people is the
fact they can edit those clips and get creative. They can star in their own
short clips, and by using the editing features they can do things like slow up
or speed down time, and they can do this to music. They can also use augmented
reality, and users can get very creative with this technology. So, TikTok is
more like social media with artistic expression. Kind of like an Instagram for
video, with people commenting on the short productions that have been created
by the users. They become stars in their homemade shows, some of which have
been quite skillfully edited. Part of its popularity has been creating memes
and trends that people follow and then add their own version. So, you might
have seen things like the hashtag “pillow challenge” or the hashtag bottle cap
challenge or the pose challenge. It’s all pretty simplistic, but people can’t
get enough of it. The numbers don’t lie. YouTube is a different beast
altogether. You might go to YouTube to watch lengthy videos involving people
paying games. You might watch newsreels from 1976. You might listen to podcasts
on science, crime, sports, or whatever else takes your fancy. You might go to
YouTube to be educated, to laugh, or for some people, to watch sports games
from the past. In short, in terms of content, YouTube is more like a universe
while TikTok is merely a star…although a very bright star. TikTok was launched
in China in 2016 and had a couple of names before it actually became TikTok. One
of those was “Douyin” and after only one year of being out it had 100 million
users and a staggering one billion video views per day. In 2017, it hit the
international market and soon became the number one downloaded app in a lot of
countries. As we speak, it has around 800 million active users around the
world, and it's been downloaded around 80 million times in the USA alone. Overall,
it has been downloaded around two billion times. In February of 2020 alone it
was downloaded 113 million times. People can’t get enough of it, although
because it’s from China some government officials in the U.S. have asked if
TikTok could be a Chinese government surveillance weapon. Given the habit of
the Chinese government, which is always concerned with censorship, to embed
government employees in senior positions of powerful companies, it’s a good bet
that TikTok has some Chinese government links. Videos on Tibet or Taiwan are
frequently flagged and deleted, though the real question is if this is
happening outside of China as well. Its owner, Bytedance, has said a million
times that users or governments don’t have anything to fear, but the Department
of Defense isn’t buying it. In terms of global downloads, there was only one
mobile app that was downloaded more in 2019. Can you guess what that was…Yep,
you’re right, it was WhatsApp. Tik Tok is available in 154 countries and in 39
languages, but what’s also quite incredible is the fact that when something is
posted, on average it has a higher engagement rate than both Instagram and
Twitter. People who have it, love it, and the stats tell us that 90 percent of
users will go to the app multiple times in a day. The company Bytedance is now
valued at $78 billion...not bad for a company that bought an app that was made
in just 200 days. Ok, so TikTok has taken over the world, but we must remember
that the world is big enough for many different apps. There’s no reason why a
person can’t divide their time on various platforms. There's one particular
platform that is used by 44 percent of people that regularly use the Internet,
and it is called YouTube. Google wisely bought YouTube for $1.65 billion in
2006. That was a really smart acquisition, as you will soon find out. . People
spend hours and hours watching movies and documentaries on YouTube, or
genuinely educating themselves by listening to mathematicians, scientists,
philosophers, or channels that make animations out of factual stories. Users
tune into their favorite YouTube stars, their favorite channels, and there is a
mind-bogglingly massive variety of content. You might feel like watching an
Infographics Show video in the morning, and then decide you want to watch Joe
Rogan talk about viruses with someone in the afternoon. At night you don’t know
what you want to watch and end up watching small creatures fight. Centipede vs
scorpion fights seem to be popular. 5.4 million people have watched just one of
those fights. YouTube is full of nonsense and brilliance and everything in
between, and if millions of people watch animal fights, then we can expect that
YouTube videos in general have been watched many, many times. YouTube creators
have created content that is arguably better than some content on TV. Some
channels are not only educational, but also original and sometimes
groundbreaking. These channels filled a hole... they fitted into a space that
was needed in this world. TV wasn’t offering enough, and YouTube has helped
creative individuals to excel and build businesses. As you probably know, some
of the more popular channels are making millions of dollars. Have you heard of
a young boy named Ryan Kaji? There’s a video of him playing on an inflatable
water slide and it has been watched over 1.9 billion times. Yes, you heard that
right. Last year his channel made $26 million. Sure, a video on TikTok got 17.9
million likes last year, but this is not remotely in the same league as some
YouTube videos. Plenty of videos on YouTube have several billion views. TikTok
has made a dent in the world, but YouTube has changed it. So, what are the
current YouTube stats? Well, we can look at the top channels and it is
unbelievable how much their content has been viewed. T-Series videos have been
viewed 105,162,784,257 times. PewDiePie, a one man army for the most part, has
had his videos viewed 25,187,812,649 times. The channel you are watching right
now has over two billion video views. Thanks for watching people!. YouTube has
over 1.9 billion active monthly users, and it’s expected that by the year 2025
much more of the world will be opting out of TV and turning to platforms like
YouTube. Every month, 90% of Americans aged 18-24 year olds use YouTube, while
80 percent of Americans aged 18-49 will watch YouTube. Just on mobile, more
18-49 year olds watch YouTube than any broadcast or cable TV network, in the
USA at least. The platform has launched in 91 countries and can be used in 80
languages. This has made it the most visited platform in the world after
Google.com. Every single minute of the day around 500 hours of video are
uploaded to YouTube and one billion hours of content is watched on YouTube
every day. That’s more than Netflix and Facebook together. And unlike TikTok,
YouTube viewers on average watch content for 40 minutes. Just on mobile, one
billion videos are viewed every day. In total, around five billion different
videos are viewed each day on YouTube. And if you look at data as to why people
go to this platform, well, it’s not just to watch someone kicking a bottle cap.
Most people go there to learn something about the world or to find out how to
do something. About 20 percent of people are there to look at products and
about 30 percent go there to pass time…maybe those are the guys watching small
animals have fights. According to the data, many older people go to YouTube for
reasons of nostalgia, while younger viewers are more interested in learning. Channels
making more than one million dollars per year have been increasing yearly by
around 40 percent, so YouTube has become a game changer in terms of how people
make money. The number of smaller channels that have turned into a job has also
been steadily increasing. Because YouTube is still on this upwards trajectory
and more and more people are making brilliant channels, its value keeps
increasing. Don’t expect Google to sell anytime soon, unless someone offers the
company an insane amount of money. The standalone platform could be worth a
whopping $300 billion for Google, or at least Google’s parent company,
Alphabet. TikTok is certainly no flash in the pan, and you can expect it will
become much more popular, but the YouTube universe is ever-expanding. The kinds
of content you will see on YouTube will get even better, more educational, more
exciting, funnier, more professional and more entertaining. TikTok cannot
compete with this, and we don’t think it wants to. It’s its own rising star,
there’s no doubt about that, but there’s little chance it will outshine YouTube
in the years to come.
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