Social Media Marketing 

What Is Social Media Marketing? (For Beginners)

Imagine it's the year 2004. 

This is Phil, Phil's looking to release a book and set up a blog he's sure that he'd be successful but he's only worried about one thing he doesn't know how to ensure that his book reaches the right target audience who could enjoy his book during that period of time however, there were only a few forms of advertisement available like print ads billboards radio direct mail direct sales and the television all of these options were pretty expensive their effectiveness couldn't be accurately determined and they didn't let him advertise his content to the appropriate audience Phil's book would never find the audience it deserved. 

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Now let's have a look at the same scenario in the present day alongside traditional forms of advertising Phil would have access to digital marketing a form of marketing that's a lot more lucrative inexpensive and configurable marketing that would enable marketers to advertise their audience digitally using channels like search engines websites social media platforms emails etc among these types, social media marketing cop feels eye social media marketing would give Phil the opportunity to take advantage of social media platforms to advertise his content to a highly targeted audience.

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It would help more people learn about his book increase the interaction with his audience it's relatively inexpensive unless he goes into advertising and will help him get marketplace insights that might help in understanding his audience preferences better Phil started by taking up a certification.

To learn about social media marketing since he was already familiar with the concept of social media marketing his next step was to learn about the different types of content he could post on social media some of the most common forms of content that Phil could post would be images text posts polls and videos but over time Phil began to notice that not a lot of people were being exposed to his content Phil needed to advertise his content for that,

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He would need to use the advertising options provided by the social media platforms like Facebook, Instagram, Youtube, LinkedIn, and Twitter most advertising platforms offer users a number of different options like image ads these ads involve the use of single or multiple images that are attractive and have the optimal amount of text they also have a call to action that encourages user interaction Phil could use images from his book to advertise websites that sell his book and more then there are text and post ads these ads could advertise posts or excerpts from Phil's blog or his book further garnering interest from an interesting audience he could also use video ads Phil could use video ads that feature favorable reviews and customer testimonials to advertise his books Phil could also use lead ads through which he could collect information from users who are interested in a weekly newsletter or regular updates from his blog but that wasn't the only thing Phil could do with social media platforms he could create a brand for himself and drive audience interest to it engage with them create an identity engage with content finding content that works for him social media platforms also allowed him the opportunity to target audiences based on demographics like their age location gender and much more and in time Phil began to see an increase in the number of viewers coming to his social media page and by extension his blog he also saw an increase in the number of people who bought his book greatly increasing his audience 

Here are some things he learned 

1. To set goals that were quantitative smart and follow a constant deadline 
2. To understand his audience by engaging and connecting with them 
3. To set up a social media calendar to plan competitions polls surveys videos and more 
4. Using tools like buzz sumo ifttt buffer and more for lead generation creating an email lists setting buyer personas 
5. To perform visual storytelling with the help of images and videos but how did Phil get so good at social media marketing 

Phil had taken up simply learn's digital marketing course it was thanks to that course that Phil had the skills and training to get good at social media marketing. we hope you enjoyed this article, if you did a thumbs up, would be really appreciated here's your reminder to subscribe to our blog for more on the latest technologies and trends thank you for reading and stay tuned for more from This vs That.

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